There are many ways you can get your website added to search engines like Google, but first you need to understand how search engines find your website and add it to their index. Search engine web crawlers, sometimes known as robots or spiders, will scour the web following links to find content that might be useful. When the web crawler finds content it deems useful, it will add the URL to its index, meaning it can be found through the search engine.
Search engines are pretty good at discovering content, but they are only as good as the information they’re given. If your website isn’t linked from anywhere else on the web then you may struggle to see it in the search results, even when you search for your brand name.
Introducing: Google Search Console
As a fail safe, most popular search engines have a way to submit URLs directly, such as Google Search Console. This intuitive platform enables you to see how many of your pages are indexed by Google and whether there are any issues with the pages indexed, but first you’ll need to create an account.
Adding your website to Google Search Console
Once you’ve created an account and logged in you’ll need to follow the steps below to add your website to Search Console.
1) Click on the search bar in the top left hand corner of the screen and click “Add property”
2) Type your URL, including the protocol (i.e. https://) and click “CONTINUE”
3) Verify your website using one of the listed verification methods and click “DONE”
4) Once ownership has been verified click “GO TO PROPERTY”
Submit your website URLs to Google
Now your website is verified you can submit it to Google! There are a few ways you can do this, you can either;
Crawl your homepage URL and it’s associated links – Refer back to the start of this article when I explained how crawlers work. If the web crawler crawls your homepage then it can crawl the rest of your site by using your inner site links. To crawl your homepage URL simply click on the search bar at the top of the Search Console interface, type in your homepage URL, hit enter and then click “Request Indexing”.
Submit your website sitemap.xml file – The sitemap.xml file does exactly what it says on the tin. It’s a map of all the URLs on your website. By submitting this through Search Console you can help Google to understand the structure of your site, as well as speeding up the process of getting your pages indexed. To submit your sitemap.xml file, locate it on your website, click on “sitemaps” on the Search Console dashboard and enter its URL on the following page.
If you’re still having problems getting your pages indexed then there could be more serious issues with your website. If you want to get your website indexed and ranking highly on search engines then please get in touch.