Get Instant Results With Pay-Per-Click (PPC) Advertising
PPC allows your business to get instant, relevant and targeted results by paying to appear in prime advertising positions. I’ve been helping businesses achieve better results from their PPC campaigns for 7+ years, including popular paid advertising platforms like Google Ads and Facebook Ads.
PPC, or Pay-Per-Click, is a digital advertising model where you pay when one of your advertisements is clicked. The PPC model first originated from Search Engine Advertising (SEA), but has since been adopted by other platforms, such as Facebook and LinkedIn Ads.
Every free online platform needs monetisation. PPC is at the core of this and these platforms are looking for new ways to monetise their growing audience. By paying for traffic with PPC you can ensure your business is always visible across the web, getting you in front of your ideal target audience.
PPC ads can appear across a number of advertising networks, depending on the platform you’re using. For example, when using Google Ads you can show your ads across the Google Advertising Network, which includes Google Search, Display, Shopping and YouTube.
No. Whilst there has been speculation about PPC having an impact on organic search, there is no concrete evidence to support this. What’s more, Google’s Danny Sullivan has reiterated that there is no link between PPC and SEO performance. That said, SEO and PPC work great when used in tandem.
I have over 7 years experience working on PPC at some of the top PPC agencies in the UK. I’ve worked with many high profile clients, including Isuzu Trucks, Derwent Pencils and Garden Trading, operating alongside some of the best digital acquisition experts in the industry. For more information about my experience, take a look at my LinkedIn profile.