Get Instant Results With Pay-Per-Click (PPC) Advertising
PPC allows your business to get instant, relevant and targeted results by paying to appear in prime advertising positions. The freelance PPC services I provide ensure your advertising budget is spent wisely, driving a real return on investment for your business.
How I Can Help With PPC
Strategise your PPC
PPC can generate great results, but it can be difficult to strategise and time consuming to manage. As a PPC consultant, I can help advise and inform your PPC strategy, allowing you to manage your ad campaigns with confidence.
Google Search Ads
Get noticed on Google Search
As a Google Search Ads certified professional, I know how to successfully manage Google Search Ads campaigns. Let me help you to manage your Google Ads campaigns and get the most out of your advertising budget.
Use data to your advantage
Facebook Ads draw on a massive data set, profiling users with precision. I can help you to get your ads in front of the people that matter to your business across Facebook and Instagram. Bringing you qualified, targeted results.
Reach other business people
LinkedIn Ads provides a perfect platform to reach other business owners, managers and executives. I can help you manage your LinkedIn Ads and get your business seen by your target audience and connect you with potential clients.
Google Shopping Ads
Show off your products
If you’re operating an online shop then getting your products on Google Shopping is a must. I can help you to manage your Shopping Ads to make sure your products get the air time they deserve across Google and its partners.
Google Display Ads
Generate awareness in your market
As a Google Display Ads certified professional, I know how to run a successful Google Display Ads campaign. Let me help you manage your content across the Google Display Network and ensure your ads are appearing in front of the right audiences.
Tell your story with imagery
Instagram provides a unique advertising opportunity for image led businesses, such as fashion or photography. I can help you to create Instagram Ads that captivate your audience.
Tell your story with video
Video is a powerful way to get your message across. I can help you to implement your video and display ads across YouTube. Getting your business noticed by relevant potential customers.
Every free online platform needs monetisation. PPC is at the core of this and these platforms are looking for new ways to monetise their growing audience. By paying for traffic with PPC you can ensure your business is always visible across the web, getting you in front of your ideal target audience.
PPC is a type of paid advertising. The PPC advertising model works like this: Advertisers set up ads to appear on a variety of platforms and, most commonly, pay when their ad is clicked. More often than not, these platforms include search engines and social media, such as Google Search and Facebook.
PPC ads can appear across a number of advertising networks, depending on the platform you’re using. For example, when using Google Ads you can show your ads across the Google Advertising Network, which includes Google Search, Display, Shopping and YouTube.
No. Whilst there has been speculation about PPC having an impact on organic search, there is no concrete evidence to support this. What’s more, Google’s Danny Sullivan has reiterated that there is no link between PPC and SEO performance. That said, SEO and PPC work great when used in tandem. If you’re interested in SEO, then take a look at the SEO services I provide.
I have over 6 years experience working on PPC at some of the top PPC agencies in the UK. I’ve worked with many high profile clients, including Isuzu Trucks, Derwent Pencils and Garden Trading, operating alongside some of the best digital acquisition experts in the industry. For more information about my experience, take a look at my LinkedIn profile.
Yes. If you’ve been investing in PPC for a while then I might make optimisations to your current set up. If I find that your account needs an overhaul then I might start from scratch with your campaigns, ensuring that they’re set up appropriately and ready to deliver great results.
The PPC work I’ve conducted contains sensitive financial information, so I’m not at liberty to discuss campaigns in detail. However, I’ve helped my clients achieve up to 1500% ROAS (Return On Ad Spend) from their ad campaigns, so you know your PPC account is in safe hands.
Yes. I specialise in the platforms listed on this page, but can provide assistance with paid advertising on a number of other platforms too, including Reddit Ads, Pinterest Ads, Microsoft Advertising and more.
The cost of my PPC services will depend entirely on your requirements. PPC can be expensive, so paying a PPC agency a fortune to manage it can be cost inefficient. As a freelance PPC expert, I have lower overheads, meaning I can charge less but still deliver the gold standard service you’d expect from a PPC agency.