Microsoft Advertising allows you to advertise on the Bing Syndicated Search Partner Network and expand the reach of your campaigns. The extra exposure might be beneficial for some advertisers, but not everyone wants their ads to show here, there and everywhere.
Microsoft Advertising lets you to target the Syndicated Partner Network only, but you don’t get the option to target specific search partners. Instead, you have to exclude the search partners, or publisher websites, you don’t want your ads to appear on. Microsoft lists some of their search partners, but this list isn’t complete and doesn’t provide publisher website URLs.
This leaves you with two options:
- Run your ads for a few weeks to find and exclude publisher websites
- Find a list of publisher website URLs and copy these into your website exclusion list
The list below provides the publisher website URLs on the Bing Syndicated Search Partner Network. Copy and paste these into your website exclusion list in Microsoft Advertising to narrow your targeting.
Here’s the List Of URLs:
Copy all the websites you want to exclude from showing your ads, then paste these into your website exclusion list at account, campaign or ad group level in Microsoft Advertising. For example, if you want to advertise on DuckDuckGo only. You’ll need to copy and paste all of the URLs in the list apart from ecosia.org.
I’ve had a campaign running on the Search Partner Network for around a month now. This campaign is set up to target all geographical locations, so these URLs should be applicable globally. The URLs are from the publisher website report in Microsoft Advertising. To access this click Reports >> Dimensions >> Basic >> Publisher Websites from your Microsoft Advertising dashboard.
You can exclude publisher website URLs at the account, campaign or ad group level. You can find out how to do this in step 4 of the ultimate guide to advertising on Ecosia.
It was last updated on 02/04/2021. I will update this list regularly as new publisher websites come into my Microsoft Advertising reports.
Hopefully that’s helped you to exclude publisher website URLs and your ads are now showing on relevant syndicated partner websites. Please contact me if you have any further questions or if you’d like some help with PPC advertising.