Engage Your Website Users With Conversion Rate Optimisation (CRO)
Website traffic is only useful if that traffic is engaged. That’s where CRO comes in. CRO can help you to convert the traffic you’ve worked really hard to acquire. I have 7+ years’ experience helping businesses get the most out of their website traffic, no matter how that traffic is acquired.
A conversion occurs when a user completes a specific action on your website. This could be a contact form submission, a product purchase or a newsletter sign up. How you define your conversions is up to you, but they should always be relevant to what you’re looking to achieve from your website.
To optimise conversion rate you’ll need to make changes to your pages to encourage users to take action. This could include adding more persuasive calls-to-action, improved copy and elements of social proof, such as reviews, testimonials and reviews.
Many businesses believe they need to generate more traffic to get more conversions. By investing in CRO, you’re ensuring that your traffic is converting. This is especially important for PPC where you’re paying for each and every click to your website.
Conversion rate is calculated by dividing the number of conversions e.g. contact form submissions, by the total number of visitors to your website. This will give you the percentage of visitors that converted.
Conversion rates can vary depending on a number of factors, including what you classify as a conversion and the industry you’re in. Converting about 1 in 10 of your website visitors is widely regarded as a good conversion rate.